iStraight Keratin (aka iKeratin) is a revolutionary hair smoothing system that will transform damaged, unmanageable, and frizzy hair into silky, smooth, and beautiful hair for up to 12 weeks. Simple and effective, this non-relaxing hair treatment will dramatically repair damaged cuticles with remarkable results in less than two hours. With deep conditioning ingredients and natural antioxidants gathered from fruits and botanical oils, iStraight Keratin is effective on all types of hair. Whether the hair is damaged from color, highlights, bleach, over-processed from chemical services, or from just day-to-day ironing, iStraight Keratin will repair the damage and leave the hair looking and feeling great. SMOOTH, SHINY, SILKY, BEAUTIFUL HAIR. iSTRAIGHT KERATIN.