iStraight Keratin is a revolutionary hair smoothing system that will transform damaged, unmanageable, and frizzy hair into silky, smooth, and beautiful hair for up to 12 weeks. Simple and effective, this non-relaxing hair treatment will dramatically repair damaged cuticles with remarkable results in less than two hours. SMOOTH, SHINY, SILKY, BEAUTIFUL HAIR. iSTRAIGHT KERATIN.
1: CONSULTATION & ANALYSIS
The stylist will assess the hair type and condition. This is an important step for the stylist and the client to discuss the history of the hair. If you have had any chemical processes on the hair such as Color, Highlight, Bleach, Perms, Brazilian Keratin treatment, etc., you should let the stylist know to assess and assist in choosing the correct process for your hair type.
2: SHAMPOO & DRY
The stylist will shampoo your hair with Innosys Clarifying Shampoo 2 to 3 times to remove any excess build-up from styling products and to prepare your hair for the application of the iStraight Keratin. After towel drying, the hair will be blow-dried 50% to 70%.
3: iSTRAIGHT KERATIN TREATMENT APPLICATION & PROCESSING
The stylist will section the hair into 4 parts, and then apply the iStraight Keratin in 1/4 to 1/2 inch sections throughout, depending on your condition, porosity, and density of the hair. The stylist will then brush the sections repeatedly to saturate all strands and remove any excess treatment. iStraight Keratin will be left on for a few minutes to allow the treatment to penetrate into the hair.
4: BLOW DRY & IRONING
This part of the process will be the longest, as your hair will have to be 100% dry. The stylist will proceed to iron the hair using a professional grade flat iron. Depending on the condition of your hair and the hair type, the temperature setting can range from 380° to 450°F.
5: STYLE & COMPLETE
Once the ironing is complete, you are done! Remember to keep your hair dry for 24 to 48 hours to ensure long lasting results.