A: The iStraight System is an innovative hair straightening system (professional salon service) that transforms frizzy, curly, and wavy hair into straight hair while preserving the integrity of the hair. The iStraight hair system will improve the hair’s feel, softness and shine while providing a drastic improvement in hair manageability. There are many other names that permanent hair straightening systems use: Magic Straight, Rebonding, Thermal Retexturizing, Thermal Reconditioning, and Japanese Hair Straightening.
A: It’s permanent. Treated hair will be permanently straight. Only the new growth will need to be treated (in about 4 to 8 months, depending on growth rate) after the initial service.
A: For optimal results, keep the hair straight and dry for 24 to 48 hours. We highly recommend using our specially formulated Hydration Nature Shampoo, Hydration Nature Conditioner and Reaction Treatment B3 for maintaining Straight, Shiny, Silky, Beautiful Hair. For added shine and protection, we recommend the Pure Essence Oil. Innosys after-care products provide intensive moisture, essential oils and natural extracts to prolong the effects of the iStraight System.
A: With the right specialist (iStraight Certified salon/stylist), almost any type of hair can be straightened with the iStraight System. The iStraight System offers 3 solution strengths to cater to virgin, colored, and/or highlighted hair types. We highly recommend that you research the stylist and ask any questions you may have to ensure you choose the right specialist for your needs. You can use our Salon Locator to find one near you.
A: It is not recommended, but many stylists have succeeded on pre-relaxed hair that is still healthy. Of course, if it has been a few months, the new growth can be straightened with iStraight System.
A: It is not recommended as too many services in one day may cause undue stress and damage to your hair. We recommend waiting at least one week after iStraight System to get your hair colored.
A: No. iStraight System restructures the hair with “thio” (Ammonium Thioglycolate) which has been safely used in perms for many decades because it is much milder on the hair than lye (Sodium Hydroxide or equivalent). The difference is that a flat iron is used to straighten the hair before re-bonding into the new straight structure.
A: The hair will continue to naturally oxidize and re-harden into a stable state over these 48 hours providing long-lasting results. Bands or clips can leave a permanent mark on the hair. Other straightening systems may require up to 72 hours of absolute straightness while iStraight System recommends a minimum of 24 hours, but 48 hours is recommended.
A: The strongest benefits to the iStraight System solutions, when compared to competitors’ products, are the high levels of Collagen Proteins, 7 Natural Oils, Cysteamine, and other proven hair conditioning ingredients. Collagen is the main structural protein of connective tissues in our bodies and is a major component in hair growth because it fights off free radicals that can affect hair texture. Collagen can strengthen hair and increase an individual strand’s diameter as well as providing structural support. Additionally, a high cysteamine and/or cysteine concentration reduces the chance of over-processing and promotes a stronger return of disulfide bonds, resulting in healthier looking hair with a treatment-like finish. Another benefit to the iStraight System solutions is the use of negative ions in the straightening cream (solution #1) and positive ions in the neutralizer (solution #2). This combination of ions helps promote a stronger bond to restructure the hair properly, and keeps the hair moisturized and looking vibrant. All this amounts to incomparably beautiful results: Less Damage, Healthier, Natural-looking, Frizz-free, STRAIGHT, SHINY, SILKY, BEAUTIFUL HAIR!